Available Courses

• MGMT323 - Introduction to Market Analysis

  MGMT323 is about marketing. While it may be considered a "survey" course, we will go way beyond consideration of the management of profitable customer relationships, creation of value for customers, and the capture of value in return. WE WILL HAVE FUN! Marketing is about sizzle, and in this course, SIZZLE is what you'll get. From riding Harleys, to the virtual world of Second Life, we will investigate marketing principles, and how they relate to and are applied to real world situations. Let's get rolling! Hank
  

  • Professor: Dr. Hank Feeser
  • Graduate Assistant: Jeff Crites

  
  

  Required Text(s):

  Armstrong and Kotler. (2009) Marketing: An Introduction and MyMarketingLab Package. 9e, Pearson. ISBN: 0138148201.